World Water Week in the feed – facilitating world-wide engagement in the digital space
World Water Week 2018 attracted 3,600 on-site participants. Each year, we aim to share a digital experience of the Week, increasing accessibility and inviting more voices to join the discussions. In 2018, we reached more people than ever before.
World Water Week offers knowledge sharing, inspiration and collaboration. This year, several sessions were broadcasted, including Sofa interviews, the Opening and Closing plenary and prize ceremonies, resulting in over 70 livestream and over 41,000 views!
We were able to engage the world in this exchange through social media and digital solutions, inviting thousands to join from afar. Check out our Vimeo channel for all videos!
To share important insights and enable conversations about the Week, outside of the Week, we encouraged the use of the hashtag #WWWeek. The hashtag was used nearly 50,000 times on Twitter during the Week, with a potential reach of 1 billion people on all social media platforms!
#WWWeek facilitated a wider participation to the sessions and topics at the Week, but some posts stood out more than others; you could see football player Nuri Şahin and the Hubble Telescope popping up in the feed!
Water is a right, not a privilege. ?#WWWeek pic.twitter.com/kUSg3FAJ6R
— Nuri Şahin (@nurisahin) August 29, 2018
https://www.instagram.com/p/Bm_CU09HfcU/?utm_source=ig_web_button_share_sheet
The WaterFront Daily is an integral part of the Week, sharing news, perspectives and recaps from each day of the Week. This year we had over 3,000 online readers following the Week in a newspaper format.
Read them all here: worldwaterweek.org/Daily
SIWI is social across Facebook, Twitter, LinkedIn and Instagram, and during the Week we stepped up our game. This generated over 720,000 impressions (views) and over 13,000 engagements (comments, likes, retweets) of our social media posts. Thank you for being a part of that – see you in the feed next year!
