Procter & Gamble
The Procter & Gamble Company, USA, was awarded the 2005 Stockholm Industry Water Award in recognition of its development of the PuR – Purifier of Water® drinking water treatment system for households not served by a potable water supply system, or for use in disaster relief.
Designed for use in the developing world, where over 1 billion people still lack access to safe drinking water and an estimated two million children die each year because of preventable diarrhoeal diseases, the product consists of a sachet of chemicals commonly used in conventional municipal water treatment. Each sachet contains powder to treat 10 litres of water and is effective in removing bacteria, viruses, parasites and some heavy metals in contaminated water.
Since its introduction in 2000, PuR® has provided 260 million litres of safe, clean water. It has been used in the Philippines, Guatemala, Morocco, Pakistan, Haiti, Liberia, Bangladesh, Kenya, Uganda, Chad, Botswana, Malawi, Zimbabwe, Sudan, Iran, Ethiopia, Iraq, and in the tsunami ravaged region of South East Asia, where 15 million sachets were delivered – enough to treat 150 million litres of water. It works through a process of precipitation, coagulation, flocculation and disinfection.
Through the product, P&G has demonstrated its commitment to improving the quality of peoples’ daily lives in the developing world. Recognising that safe drinking water is a fundamental and critical need, the company has provided the research and development, manufacturing and financial resources to develop PuR®. Equally essential, it has worked closely with non-governmental organisations, local and national governments and health organisations, including the Centers for Disease Control and Prevention, International Federation of Red Cross and Red Crescent Societies, Population Services International, UNICEF, CARE®, AmeriCares®, Johns Hopkins University, Samaritan’s Purse® and International Council of Nurses.