Over the past decade the world of innovation has evolved to become more strategic, more open and more focused on the big issues. Innovation expert Dr. Tim Jones predicts that over the next decade, water will become as central to every companys innovation agenda as issues such as carbon, Web 2.0 and wellness are today. While to those in the water industry this may be seen as a long time in coming, for those in many organisations innovation team, this is a major shift.
Published in Water Front Magazine No. 3-4 2009.